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Hong Kong’s new Hot & Spicy KFC chicken creatively reimagined as explosions in fiery ads

Posted: 21 Apr 2018 04:30 PM PDT

Who knew fried chicken would make the perfect backdrop for some explosive Hollywood-style advertising?

There's nothing quite like sinking your teeth into a juicy piece of fried chicken for that ultimate indulgence, and though we recently stuffed ourselves silly with KFC's awesome all-you-can-eat deal, another impressive promotion looms on the horizon.

KFC Hong Kong has teamed up with ad agency Ogilvy Hong Kong to release a set of explosive advertisements for their new Hot & Spicy fried chicken. With a clever bit of lighting and photoshop, it turns out the bumpy, crispy skins on KFC's signature morsels can effectively double as gorgeous balls of fire.

▼ It's a bird! It's a plane! It's spicy fried chicken!

▼ Four superheroes overshadowed by an explosion of crispiness.

▼ We never knew the fiery exhaust of rocket-powered
race cars could look so delicious.

Marinated in a unique blend of spices and coated with their signature flaky crust, customers can savor juicy and tender chicken for just 19 HKD (US$2.42) a piece. Take note that it’s highly unlikely you’ll be stopping after just one, so be prepared for an unforgettable fiery feast.

Hats off to Ogilvy Hong Kong for delivering an impressive and powerful set of posters teasing the new flavor of juicy chicken in true Hollywood style; you can almost imagine the exquisite crunch when biting into one of the perfectly browned pieces. It might not pack as much punch as as KFC Japan's crazy music video campaigns, but it's still creative advertising at its hottest.

Source: KFC Hong Kong via Facebook/Ogilvy Hong Kong, Adweek
Top image: Facebook/Ogilvy Hong Kong

Osaka stops putting rainbow marks on public toilets after complaints from LGBT communities

Posted: 21 Apr 2018 06:00 AM PDT

And hopefully learns a lesson in understanding in the process.

Osaka has been considered something of a pioneer in LGBT rights in Japan. Back in 2013, Yodogawa Ward was the first government body in the country to officially declare support for LGBT communities. While merely a symbolic gesture at first, it has spread into a larger movement of sensitivity that now includes all wards in Osaka.

Sweeping regulations have been made in efforts to accommodate all lifestyles in municipal affairs such as filling out applications that require gender and training staff to be open to a wider range of needs from all citizens.

Among all these changes, the city had decided to affix a rainbow flag marker and message that LGBT people were welcome to use their Kamutoteki Toilets or “multipurpose restrooms.” These are single-person restrooms designed to accommodate men, women, people with babies, people in wheelchairs… pretty much anyone who would need to use a toilet or change a diaper.

Wikipedia

By the beginning of this year, these rainbow signs could be seen on about 240 restrooms in public spaces around Osaka. However on 20 April, Osaka announced that the signs would no longer be used after they had received complaints from LGBT groups.

At first I thought I could see why: although their hearts seemed to be in the right place, there was something weird and tone-deaf about declaring a toilet available to a group of people it had already been available to. It would be like McDonald’s starting a campaign with the slogan: “LGBT can eat our Big Macs!”

But it turned out I was wrong. According to city officials, LGBT groups complained that by placing the rainbow marks on certain toilets, members of those communities would feel as if they were being identified as such by their choice of restrooms.

Osaka city was at first confused by the complaint, saying that the restrooms were for everyone so no one person would be identified as LGBT simply by using one. Indeed, when we see someone walk out of a bathroom that has a wheelchair sign on it, we don’t start applauding their miraculous ability to walk.

Knowing my luck, I’d be the one guy seen coming out of a rainbow bathroom and spotted by some vengeful bigot who then secretly sabotages my life. Even if I did know, I’d have no idea why, because I’m sure every time I’ve used one of these restrooms I’ve mistook the rainbow as just a normal decorative pattern.

▼ Given the panicked nature of some restroom visits,
easy to see signage is crucial

I mean really, why doesn’t the LGBT rights movement adopt a more distinctive symbol… like a lion or something. Lions are pretty cool.

Anyway, the point I’m trying to make with my ignorance is that I have no place dictating what LGBT people should or shouldn’t do, nor am I one to judge what they need or don’t need. I even failed to correctly identify their issue because I have the privilege of not living in constant fear that my particular sexual orientation or mind-body dichotomy may lead to my discrimination, harassment, or even death.

This is a privilege shared for the most part with the decision-makers in Osaka City Hall. So while their rainbow signs were hung with good intentions and their sensitivity manuals were a step in the right direction, they’re merely scratching the surface of a deeper problem they they really have little knowledge or ability to fix.

Real change won’t come until the voices of Japanese LGBT people are heard in the government. This starts with breaking down the social stigmas and prejudices, bit by bit if need be, so that they can have the proper opportunities to get into positions of power, such as the government, and then start to make to significant changes to society the right way.

Now about the lion thing….

Source: Sankei News West, Hachima Kiko
Top image: Wikipedia/CCO Public Domain (Edited by SoraNews24)

A Beginner’s Guide To Japanese Whiskey

Posted: 20 Apr 2018 10:00 PM PDT

When you think of whiskey, you probably think – Ireland, Scotland, America, Canada… Probs not thinking Japan.

But if you ask serious whiskey connoisseurs, they may surprise you by saying Japan is striving to bear the crown. In fact, they've been working at it for decades.

So why not dive into the world of Japanese whiskey… They've got a unique take on a very old libation.

Another incredible whiskey fact:

In 2015, the Suntory distillery sent six samples of whiskey and other alcohols to the International Space Station to test the effects zero gravity and temperature control environments have on distillation. Specifically, they want to see if space whiskey is more or less "mellow" than Earth whiskey.

Yes, there is whiskey floating around in space right now. Could be the beginning of real-life Cowboy Bebop…

Surprisingly, they're not the first to launch whiskey into space. Back in 2011, US researchers sent whiskey samples into space from for 4 years, also for quality testing. The results of either study haven't been published yet, but we're all waiting patiently.

In the meantime, you can try several Japanese whiskies on land. Well… depending on whether your country imports the goods. Here's a few you'll likely be able to track down:

Suntory Hibiki Japanese Harmony

Japan's oldest distillery and the fathers of "Japanese-style" whiskey. A bottle of this isn't terribly hard to find, but will set you back $70-$90. Tastes fruity and oaky. Lil' chocolate in there too.

Nikka Taketsuru Pure Malt

This distillery has been working on their blend since 1934. You might or might not be able to find this brand – it's lesser known that others. Costs $70-$90. Tastes like dried fruit and smoke.

Suntory Toki

Suntory's lower-priced whiskey, meant to compete with more affordable brands in American markets. Easy to find in North America, likely Europe too. Costs $40. Tastes lighter, like green apple and basil with a little spice.

Kikori

Kikori uses a grain/rice mixture in distillation, begging the question, "Is this even whiskey?" I say yes! Costs $55. Tastes a little nutty, with vanilla and caramel.

That should keep you drunk, er, busy for awhile. Find your fav and share with everyone in the comments!

More from Viewster:

Top image: YouTube/The Blend Australia